WebCulture

Clipping Campaigns (Powered by 5AM)

Organic music marketing.
Built to scale.

We turn music into large-scale organic campaigns through creators, clippers and distribution pages.

Our service is built for artists, labels and management teams.

How does it work?

01

Distribution

Send us your track and campaign brief. We identify the creators, clippers and audiences best suited to it.

02

Create

Creators make content in their own style across multiple formats, niches and audiences.

03

Test

Track views, engagement, retention and performance to figure out what’s working.

04

Scale

Double down on winning formats and activate more creators around what works.

05

Momentum

Repeated exposure across creators and audiences builds momentum around the track.

Case Study: Beach, Please! Festival

Pre-festival hype: $4,350 spend generated 10.7M views, 1.9M likes and 2M engagements.
Pre-festival hype: $4,350 spend generated 10.7M views, 1.9M likes and 2M engagements.
Post-festival momentum: $1,732 spend generated 9.1M views, 1.3M likes and 1.4M engagements.
Post-festival momentum: $1,732 spend generated 9.1M views, 1.3M likes and 1.4M engagements.

$6,082

Total spend

19.8M

Total views

2

Campaigns

Full campaign reports and performance available upon request.

Case Study: Malcolm Todd

Entertainment edit activation around Malcolm Todd’s Earrings, using film and TV creator edits.
Entertainment edit activation around Malcolm Todd’s Earrings, using film and TV creator edits.
The campaign generated 7M views, 1.3M likes and 31.4% peak engagement from $1,600 in spend.
The campaign generated 7M views, 1.3M likes and 31.4% peak engagement from $1,600 in spend.

$1,600

Total spend

7M

Total views

4.6M+

Creator following

Full campaign reports and performance available upon request.

Case Study: D.O.D

Short-form activation around D.O.D’s R U Mine, using relatable TikTok creator content.
Short-form activation around D.O.D’s R U Mine, using relatable TikTok creator content.
The campaign generated 3.3M views, 305K likes and 16.93% peak engagement from $1,600 in spend.
The campaign generated 3.3M views, 305K likes and 16.93% peak engagement from $1,600 in spend.

$1,600

Total spend

3.3M

Total views

1.7M+

Creator following

Full campaign reports and performance available upon request.

Campaign Budgets

Starter: $1.6K – $4K. Focused activation for individual releases, testing creators, niches and content formats.
Starter $1.6K – $4K — Focused activation for individual releases, testing creators, niches and content formats.
Growth: $5K – $10K. Higher-volume activation across broader creator network, with more scope to identify and scale winning content.
Growth $5K – $10K — Higher-volume activation across broader creator network, with more scope to identify and scale winning content.
Scale: $10K+. Large-scale activation for priority releases, sustained distribution and maximum creator activation.
Scale $10K+ — Large-scale activation for priority releases, sustained distribution and maximum creator activation.
Custom campaign budgets available

Every campaign is tailored around the track, audience and objective.

Performance Based Pricing

70% creator payouts, rewarding creators based on performance
70% of the budget goes to creator payouts based on performance.
30% agency fee for strategy, management and distribution
30% covers strategy, campaign management and distribution.

You set the campaign budget. We handle the strategy, creator activation and distribution.

$0.50 RPM

Starting creator rate

$250

Max payout per video

Start Your Campaign

Ready to get your music in front of new audiences? Get in touch to discuss your release and build a campaign around it.

contact@webculture.io